Prime Property: Simon Barnes, H. Barnes & Co, talks about the business of buying prime property and the ‘death of buying agents’ ….
I was interested to read a recent article in the Financial Times (subscription required) about an increasing number of buying agents going out of business or throwing in the towel. Before times got tough in Prime Central London, it didn’t make monetary sense among a lot of estate agents for the lazy estate agent ‘Henry Fitzwilliam-Smythe’ to contact other property professionals or properly ‘work’ his database; not when he could sell a property with one phone call and happily take his commission, rather than making two or three calls to achieve the same result.
Prime Property in London
While sloppy buying agents won’t retain good clients and will be ignored by estate agents, the best buying agents who have vetted and carried out due diligence on their clients will now be making their presence felt and more importantly count with estate agents finding the current market conditions in Prime Central London trickier than for some time. Estate agents need to have the ear of those acting for serious buyers, who make the right buying noises and should be picking up the phone to buying agents with a direct access to these candidates and really exploiting this receptive market.
Established estate agencies, who on a point of principle, would not deal with buying agents however talented have or should think again. It’s a tough market out in Prime Central London, and it’s not a question of the fittest, but more about property consultants and buying agents being skilful, knowledgeable, tenacious, experienced and well-connected. Let’s be honest, great properties do not come to those who wait, you need to know who might be tempted to sell, who is selling and where to seek and find the best. Similarly, having access to serious buyers, with funds in place and motivated to buy or invest in property in PCL is a vital component in making the life cycle of a property transaction actually come to fruition. [Read more…]