London Property Consultants

Call us now: 020 7499 3434
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Home
  • About
  • Buying
  • Selling
  • Prime Central London
    • Mayfair
    • Belgravia
    • Kensington & Chelsea
    • Notting Hill
  • Saint Tropez
  • Luxury Lifestyle Blog
  • Contact

by Simon Barnes

Luxury property – value and changing tastes

In the luxury property market it would be tempting to say that expensive fittings and state-of-the art decor are luxury items. However, in today’s world, when there is a price put on just about everything, luxury is more about the intrinsic value to the buyer than the cost paid.

luxury property bathroom
Bathroom in Langton Street – on market from Aylesford at £3.5m

Today, in the world of luxury property, real value is more about having the right space. Real luxury is about peace and quiet and the having the time to savour what your money has bought.

Technology

Increasingly the discerning buyer is not looking to pay a premium for a property installed with over-complicated technology, which comes in many guises from baths that run themselves, to electronic remote curtain closing.  Let’s face it, a dimmer switch has the same function as Lutron lighting, and is far easier to use!  However,  proper sized and equipped gyms and proper sized media rooms are still in demand.

luxury property gym
Gym in Mount Vernon House, Hampstead Village from Aston Chase

New build luxury property

There appears to be an increase in demand for larger properties (apartments) with an increasing number buyers opting for new-build apartments as homes rather than just investments. As a consequence, more thought is going into the design/layout to suit owner occupiers rather than just renters or investors

Luxury location

Today’s luxury property buyers are actually shying away from predictable high street brands, with the exception of perhaps a mini Waitrose or Wholefoods. Here, there is an increasing demand and reliance on home delivery.

Hampstead Houses
Hampstead Houses

In London, we are seeing an increase in appeal among buyers for London’s ‘villages’, most notably Marylebone, Hampstead, Highgate, Barnes, Wimbledon. Here landlords have made strategic plans to focus on independent retailers, rather than predictable brands.

And, of course, The Ivy is now the new Pret as there’s now one on every street corner pretty much throughout London, which makes the exclusivity of a ‘village’ all the more appealing and sought after.

Share this:

  • Print
  • Facebook
  • Twitter
  • LinkedIn

Filed Under: Prime Areas Tagged With: luxury, luxury property, property, Simon Barnes

Search this website

Recent Articles

  • London’s Garden Squares & Secret Spaces
  • Agents are doing it for themselves
  • Prime Central London villages come to life at Christmas
  • London property – Should I sell or buy now?
  • Knightsbridge penthouse perfect for star gazers and summer parties
  • Why the master bedroom is a priority for buyers of prime property
  • Bayswater – no longer on the wrong side of the postcode
  • Are listed buildings a hit, a miss, or a maybe?
  • Destination Streets: How one street can turn an area around
  • Why Simon Barnes has a passionate dislike for purple

H. Barnes & Co on Twitter

My Tweets

Contact H. Barnes & Co – Tel: 020 7499 3434

Our service will be committed, impartial and utterly discreet; and it can also be tailored to suit any requirements you might have.
CONTACT H. BARNES & CO

Privacy Statement · Terms & Conditions · Copyright © 2023 H. Barnes & Co