It may seem a strange thing to say but many people looking to buy property in prime central London do not consider Mayfair among their preferred buying locations. Of course, everyone knows Mayfair, or at least have heard of it; if only because it is the most expensive ‘property’ in the UK version of the Monopoly game.
It actually takes some persuading to convince buyers that Mayfair property is worthy of their consideration. Why is this?
- It is a small area with a relatively small number of properties, at least compared to other central London prime areas
- It is perceived as an area full if expensive shops and trendy boutiques rather than a residential area
- It is not ‘Belgravia’ – the favoured location for many UK and overseas buyers
- It has lots of offices and lacks ‘atmosphere’ or community life, particularly in the evenings
- There cannot be any variety in such a small area with so many other functions
In fact, in recent years buyers have returned to Mayfair, many considering numbers 1-4 on this list as positive benefits rather than negative factors; and when they do look at Mayfair, they find that it offers a much wider variety of properties than, for example the popular garden squares of Belgravia.
Why buyers are beginning to choose Mayfair Property
For those in the know, Mayfair property offers many benefits with buyers liking that it is quiet (especially in the evenings and weekends), it is compact and residents can walk everywhere, and it has the best restaurants and is close to London’s best theatres.
Most important, what suits some buyers is that it has a lower profile, is more discreet and, despite what many believe, is still (relatively speaking) ‘under the radar’.